Tourism in BRAZIL

 TOURISM IN BRAZIL

HOMETURISM IN BRAZIL
Tourism in Brazil is an economic activity that is little explored given the gigantic potential that the country presents. Thanks to the natural beauty of the Brazilian territory, Tourism in Brazil is an activity whose potential is enormous. However, Brazil is responsible for only a small fraction of global tourist activity.

Tourism in Brazil

Tourism is a substantial source of division. It is of great importance in the world economy, as the arrival of a significant number of people in a country increases consumption, which results in an increase in the production of goods and services and, consequently, the need to create new jobs.

There are several tourist motivations: leisure, shopping, security, religious pilgrimages, sporting and cultural events, search for historical and cultural knowledge, etc.

In recent decades, participatory tourism has grown a lot, especially ecotourism (ecological tourism), in which tourists visit preserved environments, such as natural parks and mountains, and interact with the physical attributes of the place, practicing activities such as hiking, horseback riding and rafting. This type of tourism is sometimes associated with extreme sports. Ecotourism is beneficial because in addition to the income it brings to a country or region, it requires the protection of natural areas and ecosystems.

Many tourists also frequent resorts, which tend to offer a standard of comfort regardless of location.

Natural beauty, entertainment options, hotels and an efficient transport infrastructure are common attributes of areas that receive large annual flows of tourists. Another important factor common to countries that stand out as tourist destinations is the policy of preserving historical heritage.

Tourism is an important component of a country's trade balance. The World Tourism Organization (UNWTO) estimates that in 2020 tourism will be the main economic activity in the world. The Internet has contributed greatly to the growth of tourism, as it makes it easier to obtain information about tourist destinations and allows the possibility of making reservations and opayments online.

The United States and some European countries are the countries that receive the most tourists.

Tourism in Brazil

Thanks to its natural characteristics, Brazil presents excellent conditions for tourism: a great natural, cultural and historical diversity, numerous tourist attractions, the diversity of ecosystems and beautiful landscapes, one of the largest coastlines in the world, beautiful tropical beaches – which are available for leisure practically all year round – and the hospitality of the Brazilian people.

The development of tourism as an economic activity is a way to create jobs, reduce regional inequalities and better distribute income in Brazil. In 2003, for the first time in the country's history, tourism gained a Ministry. To this measure was added the first document aimed at the development of tourism in Brazil – the National Tourism Plan 2003-2007.

Tourism in Brazil is a sector that has enormous potential, but is still little explored. Brazilian tourism represents only 1% of world tourism. In 2010, approximately 7.2 million foreigners entered the country.

According to IBGE, Brazilian tourism can generate many indirect jobs. This means that tourism can greatly benefit the Brazilian economy and employ a large contingent of labor. However, for tourism in Brazil to grow significantly, heavy investments need to be made, and not just in the construction of hotels. The country needs to build more airports and invest in communication facilities and leisure areas. The country's roads need to be modernized and historical heritage preserved. There is great potential for Brazilian tourism growth, but there are enormous infrastructure difficulties for the activity, especially with regard to road transport.

Rio de Janeiro is the Brazilian city that receives the most tourists on leisure trips. Tourism can foster economic growth in external regions for primary or subsistence activities. An example of this is the Brazilian northeastern coast.

In 2009, the countries from which the largest number of tourists to Brazil came were: Argentina, United States, Italy, Germany, France, Uruguay, Portugal, Paraguay, Spain and England.

It is important to know that internal (or domestic) tourism and external tourism undergo many fluctuations, depending on the state of the economy and the exchange rate. For example, the devaluation of the national currency in relation to the dollar and the euro increases the cost of international travel. When this happens, internal tourism grows and external tourism falls.

The Geography of Tourism

Tourism Geography has different objectives aimed at describing information aimed at tourists. Tourism Geography studies the impacts generated by the increase in tourism in a given country or region, analyzing its effects. Analyzes are carried out to determine how policies that encourage tourism influence local development and the quality of life of the resident population.

The study of Tourism Geography also leads to the development of mapping projects of the main tourist hubs – something very useful for monitoring social occupation and the transformation of space. Furthermore, the study of Tourism generates analyzes of the dynamics of the various tourist flows in the country. This provides support for planning and territorial ordering.